Founding Growth Lead

Kale is building a computer for kids ages 6 to 12. A computer, not a companion. No feeds, nothing built to be addictive. 300+ families have signed up ahead of our launch in early 2027.

The job in one line

Own the machine that turns families into answered product questions and customers.

What you'll own

• The founding-family program end to end: recruiting, onboarding, check-ins, parent interviews, and a weekly written synthesis the founders act on.
• The parent community and @KaleComputer, where we build in public.
• Acquisition experiments you run solo: landing pages, pricing tests, ads, waitlist conversion.
• The floor at family events, starting with New Kid Days SF on October 24: demos, observation, enrolling families on the spot.

Who you are

• Scrappy and iterative. You live in the replies, and you change the question mid-week when parents answer a different one.
• Technical enough to ship a landing page and read the numbers without help.
• You like talking with parents and kids, in person and online.
• You write clearly and fast.

What this is not

Corporate comms, brand strategy decks, or broadcast-only marketing. This is a maker role.

How the trial is judged

Written in advance: engaged parents on our open product questions, waitlist conversion, and the next founding-family cohort filled. Not follower counts.

Details

Remote friendly, San Francisco preferred. Expect travel for family events and in-person time with the team. $140k to $200k base plus founding-team equity. We make offers at a few cash and equity mixes and you choose.

How we hire

1. Intro call with Max, 30 minutes. Your story, what you grew, what you'd try first here.
2. Conversation with Tim, our CTO, 30 minutes.
3. A one-month paid contract on real work. The goals are written down before you start.
4. Two days in person with the team in San Francisco. We cover travel.
5. References, then a full-time offer.

We move fast. Expect a reply within a week.